The Newsletter Book

by Matthew Guay and Ryan Farley

What goes into making a newsletter? We tried to find out. In this book, you’ll learn from newsletter creators what they tried, what works, and what you can do to make your own newsletter a success.

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1. Introduction
   by Justin Duke
2. 1
   The ingredients of successful newsletters
   What goes into newsletters? What makes them stick?
3. 2
   Starting is half of the job
   What happens after you begin your newsletter?
4. 3
   Show up
   What is a newsletter? A sprint or a marathon?
5. 4
   And then you win
   What is success for a newsletter?
6. How to not run a newsletter into the ground
   by Nick Disabato
7. Colophon
   Some notes on The Newsletter Book.