# The Newsletter Book

## by Matthew Guay and Ryan Farley

What goes into making a newsletter? We tried to find out. In this book, you’ll learn from newsletter creators what they tried, what works, and what you can do to make your own newsletter a success.

## Prefer to read on the go?

[Download the PDF](/content/next-assets/Buttondown-The_Newsletter_Book.pdf) [Download the epub](/content/next-assets/The-Newsletter-Book.epub)

1. [Introduction  
_by_ Justin Duke](/content/book/00-intro/index.html)
2. [1  
The ingredients of successful newsletters  
What goes into newsletters? What makes them stick?](/content/book/01-ingredients/index.html)
3. [2  
Starting is half of the job  
What happens after you begin your newsletter?](/content/book/02-starting/index.html)
4. [3  
Show up  
What is a newsletter? A sprint or a marathon?](/content/book/03-show-up/index.html)
5. [4  
And then you win  
What is success for a newsletter?](/content/book/04-win/index.html)
6. [How to not run a newsletter into the ground  
_by_ Nick Disabato](/content/book/05-reflections/index.html)
7. [Colophon  
Some notes on The Newsletter Book.](/content/book/06-colophon/index.html)