Analytics

Buttondown makes it easy for you to learn more about your readers.

Our analytics help you understand what's working on your newsletter, what you might want to change, and what you should do next – with privacy custom-tailored to you & your list's needs.

Some of you want to track as much as you reasonably can. Others don’t want to track anything at all. Buttondown lets you track precisely as much as you'd like, and no more.

As a result, our analytics are off by default. But when you turn analytics on, you’ll find many best-in-class features at your disposal:

• Tracking opens & clicks. The lifeblood of any newsletter, it’s important to know how many folks are engaging with your emails and what content they're interested in. We make sure that clicks & opens are reported fairly & easily.
• Referrer analysis. See which domains & links are bringing in the most subscribers over time – for when that famous influencer talks about how great you are.
• Email statistics. Figure out how each individual email performed. Compare pairs of emails to determine which did better.
• Events for individual subscribers. Want a closer look into an individual reader's behavior? Dive into opens, clicks, and other subscriber behaviors.
• Browser, OS, and platform usage. Understand what platforms are opening your emails, so you can troubleshoot your content more effectively.
• Email digests that match your sending cadence & keep you updated on your newsletter's health. Your email digests automatically adapt to your usage. Monitor the growth & engagement of your active list. Figure out how well a given email did relative to your newsletter's baseline. Learn about the health of your automations & paid subscribers.

We’re improving our analytics constantly, adapting to a shifting landscape in email. If there are any metrics you really want to track, please let us know!

I love that I can easily check on deliverability for individual subscribers, and check out analytics at a quick glance. I really don't have any complaints. It's one of those services that "disappears" because it works so smoothly, I don't have to think about it!

Cassidy Williams

Buttondown is the last email platform you’ll switch to.