Automation

Automate your newsletter without having it be a full-time job.

Automating your email is a game changer for your marketing & customer relationships. With our automations, you’ll be able to make your email work for you.

demo.buttondown.com/automations/new

Automations

Send welcome sequences.

Introductory sequences are one of the most powerful email tools for creators & businesses. Make the best first impression you can with Buttondown.

• Introduce yourself. Get subscribers acquainted with you. Get them excited to hear from you.
• Share your best material. Build sequences with your greatest hits to lead with your best first impression.
• Educate your new readers on your point of view. Teach them what they need to know.

Manage your relationships at scale.

Send follow-up emails to subscribers who replied to a specific newsletter. Personalize your automations by asking questions of your audience. Tap into our robust analytics platform to understand how each email in each of your sequences is performing.

Connect to other tools.

By integrating with your other tools, you’ll be able to tag people and send them automations that meet their specific behaviors & needs. For example:

• Tag people based on where they signed up by integrating with your analytics & marketing tools.
• Separate your members from your free subscribers, and send different automations to each group.
• Create custom sequences for people who click individual links or visit specific pages.

And so much more. Our integrations & API make customization effectively limitless.

Make your newsletter more than just a newsletter.

We’re adding more features to our automation tools by the day. If you have any questions about whether one of our automations can fit your needs, don’t hesitate to reach out!

Frequently asked questions

Can I send different automations to paid vs. free subscribers?

Yes. You can target automations based on subscriber type, tags, or metadata. Learn more in our automations documentation.

Can I trigger an automation from an external tool?

Yes. You can use tags to trigger automations, and tags can be applied via the API or through integrations like Zapier.

Is there a limit to how many actions an automation can have?

No. Each automation can have as many actions as you'd like, each with its own timing. A single automation can power an entire welcome sequence.