RSS-to-Email: Write Once. Publish Everywhere. - Buttondown

RSS-to-email

Quit hacking RSS into your email. Get more readers, instead.

Send daily, weekly, or monthly emails from your RSS feed.

demo.buttondown.com/feeds/

RSS feeds

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https://lorem-rss.herokuapp.com/feed

Book updates

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rss_6nrsw4apjj8f4a5a8bfdck1gfh
Created
10/26/2026
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Make the finishing touches yourself, or let Buttondown do it for you.

demo.buttondown.com/emails/latest

Chapter Five: We Did It!

My incredible, amazing, wonderful readers! 🎊

I'm writing this at 2:47 AM because I can't sleep. Not from anxiety this time – from pure, ridiculous, overwhelming JOY.

"The Memory Keepers" is officially out in the world!

Launch Day Recap

Y'all. Y'ALL. I don't even know where to start.

The virtual launch party had 312 people attending! My dad finally figured out Zoom (and then accidentally became a co-host and started muting people, but we don't talk about that). My editor popped champagne on camera. Fitzgerald made a surprise appearance by walking across my keyboard during the reading.

Best moment: When you all started sharing your own family memory stories in the chat. I had to stop reading twice because I was getting emotional. This community you've built around a book that didn't even exist a year ago? Magic. Pure magic.

The Numbers That Made Me Scream

First week sales: 3,241 copies

I'm still processing this. My publisher called it "exceptional for a debut." I called it "excuse me WHAT?!" We're already going into a second printing. A SECOND PRINTING.

Also, we're currently sitting at:

Your Reviews Are Everything

I've been reading every single review (yes, even the 2-star one that said there were "too many feelings"). Some highlights that made me sob:

"This book found me at exactly the right time. I called my mom after Chapter 3." - Lindsay R.

"Sarah Chen has crafted a story that feels like coming home and leaving home at the same time." - Marcus T.

"I finished this in one sitting and immediately started it again. The layers!" - Jennifer P.

"Made me ugly cry on an airplane. The person next to me asked if I was okay. I was not." - David K.

What's Next?

Deep breath. Book Two news!

I can officially announce that "The Silence of Tides" (Memory Keepers Book 2) is scheduled for Fall 2025! I'm already 30,000 words in, and let's just say... if you thought Book 1 had twists, you're not ready for what's coming.

Also launching:

The Gratitude Section

I need to thank:

But mostly, I need to thank YOU. For believing in this story before it was even finished. For sharing your excitement. For trusting me with your reading time.

Quick Favor?

If you loved the book, would you mind leaving a review on Amazon or Goodreads? Reviews are like gold for new authors. They help other readers find the book and help me convince my publisher that people actually want Book 2 (they do, right? RIGHT?!)

This Month's Celebration Reads

Books I'm reading to calm my post-launch adrenaline:

I did it. WE did it. There's a book in the world with my name on it, and people are actually reading it, and some of them even like it.

Is this real life?

Sarah Chen

Published author (!!!!!!)

P.S. – Fitzgerald update: He's discovered that sitting on the physical copies of my book gets him maximum attention. He's now claimed the display box as his new throne. Marketing genius or typical cat behavior? You decide.

P.P.S. – If you see "The Memory Keepers" in the wild, please send photos! I'm keeping an album and definitely not crying over each one.

The internet's enduring spaces, free from central ownership, are RSS and email. These technologies prompted my switch [to Buttondown]. Embracing the POSSE model—Publish (on your) Own Site, Syndicate Everywhere—resonates deeply with me.

RSS feeds are the internet's original content syndication protocol. They're everywhere: every blog, every podcast, every news site. But RSS readers are dying, and email newsletters are thriving.

We think that's a shame. RSS feeds contain some of the best content on the internet, but they're trapped in a dying ecosystem. So we built RSS-to-email: a way to automatically turn any RSS feed into a beautiful email newsletter.

Here's how it works:

  1. Point us at any RSS feed — your blog, your favorite podcast, your competitor's newsletter, anything
  2. We'll fetch new posts automatically — every day, every week, or every month
  3. We'll format them beautifully — using our powerful templating engine to make them look exactly how you want
  4. We'll send them to your subscribers — with your branding, your voice, your everything

It's that simple. No more copying and pasting from RSS readers. No more forgetting to share great content. No more manual curation.

Just point, click, and publish.

Frequently asked questions

Can I use multiple RSS feeds in one newsletter?

Yes. You can add multiple RSS feeds and combine them into a single newsletter. Learn more in our RSS-to-email documentation.

Can I customize how RSS content looks in the email?

Yes. You can use Buttondown's templating engine to control exactly how your RSS content is formatted and styled.

What happens if my RSS feed is down when it's time to send?

Buttondown will skip that send and try again at the next scheduled interval. You won't send a broken or empty email.